BEER TO QUENCH A DESERT THIRST
July 2016 I was approached by another Craft Beer company to begin with another branding, what made Kalahari different to the others was it was going to be Upington’s first craft beer brewery. The monopoly of craft breweries are springing up in the Western Cape and Gauteng, so I really wanted Kalahari to stand out and look professional with an image of “Hey, where the hell did these guys come from?”. The project was great because all I got was a brand name, two beer types and freedom on the rest.
The vision for the look and feel of the brand was something simple, no frills, but I wanted textures throughout branding. I wanted it to look like old print and weathered… as if it was saying we have been around for a while. The last idea for the beers was to almost celebrate the fauna and flora of the Kalahari through the labels, I wanted tourists to see the bottles and want to take them home as if they were curios. The colour palette would come from the surroundings, the healthy blue sky, the orange sand as so on.
The icon element of the logo design came to me very quickly, it was simple, nothing says more than a dry arid place than an animal skull and nothing says more than the Kalahari than a Gemsbok. Already then I could see that image of the Gemsbok as a center piece behind the bar at the brewpub.
The first label had to portray the Gemsbok, it is almost the mascot of the Kalahari. I had already chosen the colours for the two labels, but choosing the blue at that time was just because it felt right on the Gemsbok Lager. Only after it went to print I realised that in Primary School my House was Gemsbok and the Colour was Blue… so I am sure it was a subconscious decision. After I sent over the first draft I felt something was missing, everything was great but it never said desert. The final touch was simply a texture, dried mud and it was a perfect finish.
Even though I had checked out the area Upington is situated, I never realised that Poffadder is kind of just down the road… I was simply thinking if anywhere I would have to worry about a Puffadder it would be in the Kalahari. The name just had a really nice ring to it, and the colour had to be orange because of the soil this beast (I don’t like snakes obviously) slithers around on. It was strange for me designing this label, because I would continuously get the ghrils and hair would stand up on my neck!
GO CHECK OUT WWW.KALAHARICRAFT.CO.ZA
I am glad I could continue with the brand this time round, and seriously build up and keep an eye on the creation. The website’s copy was fun to create, you know you spend hours not only designing but hours thinking and imagining the future of brands, what it looks like on the shelves what the Brewpub would look like. It’s the investment into the vision of the brand I enjoy the most.
I just want to give a major thanks to Shaun Whitehead, he has been a major supporter of my work since Mountain Brewing Co. Thanks for sending awesome projects my way.