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The Creative in Me

Old Splitty Beer Factory | Branding & Beer Label Design

It was easy to think of adventure, because I had already had an amazing one in a Safari years ago.

When Adrian got in touch with me about starting a new beer brand, I got extremely excited when he told me his idea was a beer brand that revolved around the iconic split window bus. Almost immediately I had memories streaming back to the adventure I had with Jo to Stellenbosch and back to Joburg nearly nine years ago already. What is it about these buses? Every time we see one we get this warm fuzzy feeling of Adventure and being Free-spirited, we almost dream that if we had one we would just pack up all of our belongings, hit the road, and never look back. Perhaps because I had one of these adventures it came easily to me what the brand should instil in the people who drink the beer.

  1. Having a lust for Adventure.
  2. Being Free-Spirited.
  3. Rewarding yourself for accomplishing these two with great tasting beer.

Even though Adrian had a name already, and we started off as Splitty Breworks, but I felt it was unpolished, the name was lacking something. After some consideration, I slipped OLD SPLITTY – BEER FACTORY into my logo presentation and Adrian loved it. Why change the Breworks? Well, to be honest, I dislike the word, it sounds great but no one really knows how to spell the fucking thing, is it one ‘W’ or two ‘WW’s? Personally, I think we came out tops with Beer Factory, definitely not many of those going around.

Some Of The Concepts


The Final Logo

The beer label was the next step we had to take, and Adrian knew he wanted to brew a Lager as his first release, he also knew that whatever the bus was it had to depict surfing. In all honesty, I must have spent quite a few hours trolling through Pinterest looking for Fleetliners, Splittys and Vintage Buses, and found that the Samba seemed to be the one that depicted surfing the most for me. When I started painting the bus, I put it in a beach scene, but I started noticing that me creating this scene was taking away from the bus because really the label is all about the bus right? I then realised that reflections was my win, reflections are on every vehicle and instead of painting around the bus, I was painting within the bus giving the bus it’s glory.

Lagers are great summer drinking beers, and like I have mentioned before the cold crashing always seems to give me the idea of blue, however, this time I did not want to go with what my brain was telling me… yet, I wanted to choose a cool summery colour and I managed to find this colour in an image of an original Samba bus. The final touch to the label was to give it a two-tone finish, this seemed to me to be the final tribute to the iconic bus with its classic two-tone finish.

The Final Product


As the Final part of the branding, we created the website. It’s always nice to finish off the project this way for me, by now we have built up everything we need the story, the imagery, the look and feel. It kind of becomes my portfolio on the entire project, and when finished I get to sit back and say “Shit, I reckon we delivered another great product!”


Thank You for your time if you made it here, I seriously appreciate all those that manage to get through my creative rant. If you have any feedback for us about the project please feel free to leave a comment on our Facebook Share.



Brew Keg & Tap | Logo Design


A couple of weeks ago I was contacted by Darren from Brew Keg Tap. As with most start-ups, there is very little capital towards the branding of their idea because of stock purchases, or perhaps they have wasted some money on some design stuff before they find me. Obviously, we prefer to do a full branding, but it never always works out like that. Darren was in need of a logo design, and I was more than happy to give him a vision of what his brand could be. Why do I say ‘vision’ though? The reason I say vision is because a good logo design stamps it home that what they are doing is real, it gives the person excitement for the path they are on.

Brew Keg Tap is a supplier of Brewing and Kegging equipment, and Darren has an online store that items from brewing pots to mahogany beer tap handles. Darren envisioned something retro, something vintage. I knew it would not be easy placing all the elements of Brewing, Kegging and Tapping into a logo, I was actually even struggling with all that text. The name has so much to say. It eventually came to me a shield could once again be the answer. It’s never my go-to design element, but, yes, it does work out sometimes. And, well, it makes it official, makes it almost a stamp of approval.

There were several ideas I had come up with but these two were my favourite, the hand script was something I was against in the beginning even though Darren had suggested it in his answers to the questionnaire. Reason being I thought it might be a bit hard to read or do once he had done his design with the CMT stuff he wanted to do.


However, I knew that any logo I did with all that text would be a bit of a struggle, but, stuff like this always comes together with a little insignia.


I preferred the script idea, I loved it too, but was leaning toward the one with the shield. This happens though in the revision series, and we decided to use the shield with the script and that was it, there it was.

The colour palette in the questionnaire was a little all over the place, but Darren found a shirt in Mauritius that had colours that really appealed to him. From here it was just applying this palette and add some final touches to give us the final result.

Here is the final result of the Logo and Insignia.

By now it’s obvious I enjoy working with the beer industry, and I am finding that the beer industry is finding me. That makes me seriously happy, it becomes a mindset and I hope that creatives out there are doing the same thing. I do what I do because I love it, there is no use being what you want to be and not love waking up every morning wanting to get behind your desk.

Deepstiched Nights | Poster Design


Deepstitched Nights has already celebrated a year of parties that started in February 2016, here is a view of the poster designs I compiled for Thulani over the past two years. The work I do with Thulani also includes a Social Media Pack and Flyer Design, but it all starts here with the poster designs. The package includes images/sharables for both Instagram and Facebook, and business card size designs for flyer handouts. Once the whole package is put together it looks pretty sweet.

Deepstiched Nights Poster Designs

Deepstiched Nights Poster Designs


Deepstiched Nights Poster Designs

Deepstiched Nights Poster Designs


Deepstiched Nights Poster Designs

Deepstiched Nights Poster Designs


Deepstiched Nights Poster Designs

Deepstiched Nights Poster Designs


Deepstiched Nights Poster Designs

Deepstiched Nights Poster Designs


Deepstiched Nights Poster Designs

Deepstiched Nights Poster Designs


Deepstiched Nights Poster Designs

Deepstiched Nights Poster Designs


Deepstiched Nights Poster Designs

Deepstiched Nights Poster Designs


Deepstiched Nights Poster Designs

Deepstiched Nights Poster Designs

View my designs I did for parties Thulani did for Dirty Laundry, now those I had a ton load of fun creating!

Dirty Laundry | Series Of Posters


Once again well known South African deep house DJ Thulani the Warrior has put trust in me to put an image together for his parties. When I received the message from him informing me of the party name it was just not sticking well with me, I felt Laundry had to say more. I had already been playing with the idea of a laundromat, and when the idea of those rogue pieces of laundry that get left behind at laundromats came to me, it had to be Dirty Laundry. Thulani loved the idea.



Shaolin's Dirty Drawers design for Dirty Laundry Posters

Shaolin’s Dirty Drawers design for Dirty Laundry Posters

Shaolin’s (Character from The Get Down) Dirty Drawers



Katy Perry's Bra design for Dirty Laundry Posters

Katy Perry’s Bra design for Dirty Laundry Posters

Katy Perry’s Bra

If you have not viewed the other design I did for Thulani, have a look at the Deepstitched Nights events

Fifth Wave Coffee Experience


I love a good cup of Java, and living in Jeffreys Bay there are a few good cheap spots to get a take away cappuccino before hitting the beach with the dogs. I met Amo when he sorted me out with an outstanding cup of coffee, and an interesting chat. Amo has been for a few months now been putting together things to open up his own shop, and needed some design help. Looking forward to working more with Amo in the future.


I had a vision for the logo, and Amo being an artist drew a few up but the simplicity was just not there. I really wanted something that would look good as a stamp, like something you could ink stamp on all the coffee cups as so on. We kept on creating stuff from the side, and the shape was really throwing me off… until one day I was sitting and leaned over to pick up a cappuccino he had made for me at home, and there it was in plain site. The logo had to be a top view, and the waves were the latte art… sometimes you just need to have a different perspective and what you looking for will present itself.






Mandaryn | Label Design & Website


The Mandaryn Farm is nearly 120 years old now, and is steeped in history. The farm is filled with citrus orchards and continues to grow, however, one orchard has stood the test of time and stands testament to the age of the farm. This year Mandaryn is celebrating the 90th harvest of it’s Empress Naartjie Orchard, and with that the owner wanted to do a special label to go on the box. While chatting with the client he had never thought of having a website, I felt that it would be crucial to have the story behind the Orchard available to everyone who was interested. It was also a medium for Mandaryn to show off the farm a bit and have info about the farm to the public as they are official Woolworths suppliers of citrus.



I love the old stuff, and doing some typography from the 1920’s was just my type of thing. I really wanted to celebrate the era with something that would look as if it was straight out of the era, and I really think I managed to do it. The client was most impressed as I think he did not expect final artwork to be so grandeur. The final touch was the barcode that would allow people to view the info page on the website, and I owe that to the client. Finally, there were a few extras that needed to be done like English & Afrikaans posters as well as signage for the Fruit Market.




The website was a team effort as I did the development and Tracy did all the Photography, we managed to create all the content needed for the client. For the history section I was given some very old photos of which I managed to clean up really nicely for them. One thing I did enjoy and implement was the 360 degree viewer into the website, and on an iPad it works spectacularly. Go visit the site with the link below.




Star Wars – Imperial Assault MOD for ARMA3

I got involved with this Pro Bono, I wanted to help the lads create a better overall look and giving the MOD a more professional feel. Knowing that there could be a C&D from Disney, I at least wanted them to see that the MOD was taking the brand seriously. Even though it was a short spell I was able to help the guys improve the overall identity of the brand, until the Project Owner Chris decided that we were starting to tread on very thin ice and canned the MOD.









Watch some video compiling and editing I did for YouTube SITREPs


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